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Aptivo

Practice interviews that get you placed.

An AI voice-interview platform that turns interview prep into a verified Talent Passport recruiters can trust.

Aptivo landing page: Don't just practice, get placed — with a sample verified Talent Passport card
OVERVIEW

One AI interview, a verified profile.

Aptivo gives job-seekers a real, adaptive voice interview — then turns the result into proof of skill that recruiters can act on.

My Role

Founder · Product & UX Designer · Build

Tools

Figma · AI-assisted build · Claude AI engine

Stage

Live at aptivo.live — early traction

Real AI voice interview

Adaptive questions from your CV and the target role.

Talent Passport

A certified, shareable page of your skills and scores.

Recruiter matching

Verified reports go straight to hiring partners.

THE PROBLEM

Prep doesn’t turn into proof.

Practice and hiring are disconnected. Effort on one side never becomes a signal on the other.

For candidates

  • Practice happens in a vacuum.
  • No proof they improved.
  • CVs blend into the pile.

For recruiters

  • Too many look-alike CVs.
  • No objective read on skill.
  • Early rounds burn time.
THE INSIGHT

Turn the interview itself into the proof.

The AI conducts and scores the interview, so the result is consistent, objective, and verifiable — not just another opinion.

  • AI-run voice interview
  • Objective, consistent score
  • Verified Talent Passport
A verified candidate's Talent Passport showing AI evaluation summary and competency scores
DISCOVERY

Where this started.

I lived the candidate problem, and looked hard at the recruiter side — the gap between them became the idea.

My own search

Prep felt endless, and nothing proved I had actually improved.

The recruiter side

Recruiters face piles of look-alike CVs with no real signal.

The gap

Practice and hiring never connect — effort never becomes proof.

WHO IT’S FOR

Two people to serve.

A candidate who needs proof, and a recruiter who needs signal — the product has to satisfy both.

P

The Candidate

Job-seeker · Early Career · Primary

Goal

Turn interview practice into an actual offer.

Frustration

Rehearses endlessly, but nothing proves she has improved.

R

The Recruiter

Agency / In-house Hiring · Secondary

Goal

Find genuinely capable candidates without wading through CVs.

Frustration

Piles of look-alike resumes with no real signal of skill.

CARD SORT & IA

One home, clear branches.

I sorted every function into groups that follow the candidate’s journey — those clusters became the sitemap: a single dashboard hub with shallow, predictable branches.

Set Up

  • CV
  • Role
  • Timing

Interview

  • Voice
  • Transcript

Report

  • Score
  • Q-by-Q
  • Passport

Placement

  • Send to recruiters

Account

  • History
  • Pricing
USER FLOW

The candidate’s path.

From set-up to the score that decides whether the report goes straight to recruiters.

  • Set up
  • Interview
  • Report
  • Score high? → Sent to recruiters
  • Score low? → Practice again
WIREFRAMES

Boxes before beauty.

I blocked out the main screens in low-fidelity first, so the structure was right before any styling.

Low-fidelity wireframes for Upload CV, Live Interview, and Report screens
DESIGN DECISIONS

Key calls, and why.

Three choices that came from protecting trust and lowering the barrier to starting.

Passwordless email sign-in

Instead of passwords and accounts. Kills friction at the very first step — nobody bounces on a signup wall.

A free 8-minute warm-up

Instead of a paywall before value. Lets people feel a real interview before asking them to pay.

Honest, critical scoring

Instead of flattering feedback. A score recruiters believe is worth more than one that feels nice.

Passwordless email code sign-in screen with three core product promises beside the form
GETTING IN

Passwordless by design.

No passwords to forget. You enter your email, get a code, and you’re in — with the three core promises right beside the form.

  • Email code sign-in — no passwords.
  • Sarah, the AI interviewer.
  • Talent Passport + direct recruiter matches.
HOME BASE

Your interview cockpit.

The dashboard is home. It greets you, nudges a free warm-up, and keeps your progress and credits in view.

  • Free 8-minute warm-up to start.
  • Progress: sessions done, best score.
  • Credit balance always visible.
  • One tap to start a new interview.
Aptivo dashboard greeting the user with a free warm-up nudge, progress, and recent interviews
Setup step one: upload your CV via drag and drop, with a clear privacy note
SETUP · 3 STEPS

Upload, target, tune.

Three short steps configure the session: drop in a CV so questions are specific to real history, tell it the target role, then pick the mode, seniority, and length — with an 8-minute warm-up free.

THE INTERVIEW

Meet Sarah, live.

The core moment: a real-time voice interview with Sarah, the AI interviewer. It feels like a video call, with captions and a transcript.

Live voice interview screen with Sarah the AI interviewer and the candidate's camera-optional tile
Real-time voice, back and forth · live captions and full transcript · camera optional, never recorded.
THE REPORT

Honest, structured scoring.

When it ends, you get a real report — an overall score, competency breakdown, and clear strengths. It doesn’t flatter.

Interview performance report with strengths, an overall score of 32 out of 100, and competency scores for Technical Depth and Communication
A real report from my own test run — the low score and blunt feedback are the point: honest scoring is worth more to recruiters than flattery.
THE PAYOFF

From report to recruiter.

This is where it pays off. A strong report becomes a verified Talent Passport — and the model lines everyone up behind the same outcome.

  • Candidate takes the free AI voice interview
  • Verified Talent Passport goes to hiring partners
  • Recruiter fast-tracks the hire
TRACK PROGRESS

Every session, saved and scored.

Two history views keep the whole journey in one place — sessions to resume, and reports to reopen or resend.

My Interviews history list and Performance Reports list, both scoped to the user's own sessions
TESTING & ITERATION

What real use fixed.

Iterating on the live flow — I watched where it broke or confused people, and fixed those spots.

Observed

The interview stalled when a candidate went quiet for a while.

Changed: Added a silence check-in so Sarah prompts gently and keeps going.

Observed

People got lost in the hand-off from set-up into the live interview.

Changed: Tightened the flow so set-up leads straight into the call.

Observed

The report’s low scores felt harsh without any context.

Changed: Reframed scoring as honest and specific, with strengths called out too.

THE CRAFT

One calm system, built to ship.

A dark-first system, one indigo accent, consistent components — designed in Figma and shipped live with AI-assisted tools.

Palette
Ink
Indigo
Success
Surface
Line
Typeface

Lexend

Friendly, highly legible — chosen for a form people fill out under pressure.

OUTCOME & REFLECTION

Live, early, and mine end to end.

Aptivo is live and in early traction. I’m honest that the recruiter side is still being built out.

18+

professionals hired (per site)

Live

shipped at aptivo.live

1

designer-builder, end to end

1 · I own the full loop

Idea to shipped build — no hand-offs between design and engineering.

2 · The flow was the problem

Not any single screen — getting candidate and recruiter to trust the same score.

3 · Honest design earns trust

A critical score that feels fair is worth more than one that feels nice.

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Thank you.

Practice interviews that get you placed.